Turn Home Equity Into Bitcoin Wealth
Unlock up to 10% of your home equity to build long-term bitcoin exposure through BlackRock's iShares Bitcoin Trust — with zero monthly payments and complete control.
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Your Home Equity Deserves to Work Harder
The Challenge
For most American homeowners, home equity represents their largest asset. Yet accessing it traditionally means taking on loans, paying interest, and managing monthly payments that strain already tight budgets.
Meanwhile, building meaningful bitcoin exposure isn’t easy; the mortgage, groceries, gas, clothes, and student loans often consume what’s left after taxes.
Our Solution
We've created a platform that lets you diversify a slice of your home equity into long-term bitcoin exposure without any monthly payments. Your mortgage stays exactly as it is.
This is the type of wealth-building strategy the rich have used for centuries — now available to every American homeowner with substantial equity.
Why This Product Exists
Wealth Building for Everyone
For centuries, the wealthy have used their assets to acquire more assets. They leverage equity strategically to compound returns across multiple asset classes.
We believe every American homeowner deserves access to the same wealth-building tools.
No New Monthly Payment
This product enables you to convert a slice of your home equity into bitcoin exposure, without taking on more debt and monthly payments. We know that budgets are tight and have designed the product to account for the reality on the ground.
Unlocking Bitcoin Exposure
Your home equity shouldn't just sit idle. It should work as hard as you do.
This platform helps you diversify home equity into bitcoin-denominated wealth creation.
How It Works
01
Check Eligibility & Choose Allocation
Verify that you qualify and decide how much home equity to allocate — up to 10% of your total equity. Our platform guides you through eligibility requirements and helps you determine the right allocation for your goals.
02
We Fund Your Bitcoin Exposure
Once approved, we fund your chosen allocation and immediately purchase shares of BlackRock's iShares Bitcoin Trust in a dedicated account at a third-party qualified custodian. You maintain full control of this account.
03
Track Performance Over Time
Monitor your bitcoin exposure through our comprehensive dashboard.
04
Exit Anytime on Your Terms
When you're ready to exit, simply repay the original amount plus any appreciation of your home equity. There are no penalties or hidden fees. You decide when the time is right.
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Important information: This material is provided for informational and marketing purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security, financial instrument, or investment product. Participation in this product involves significant risks, including the potential loss of home equity and exposure to bitcoin price volatility. Bitcoin and bitcoin-related investments are highly speculative and may experience substantial fluctuations in value. The investment is suitable only for persons who can afford to lose the total loss of their investment. The iShares Bitcoin Trust is an exchange-traded fund managed by BlackRock and is unaffiliated with this platform. Participants will not directly own bitcoin, and the performance of the iShares Bitcoin Trust may differ from the price of bitcoin. Homeowners should carefully review all terms and conditions before entering into any agreement. Product availability, terms, and eligibility may vary by state and are subject to approval. Past performance is not indicative of future results. This platform does not provide investment, financial, legal, or tax advice. You should consult with your own financial, legal, and tax advisors to determine whether this product is appropriate for your individual situation.